The beach area in Panama is not attractive right now for Real Hotels & Resorts group Poma. That let him know the group?s executive vice president, Fernando Poma, during his recent visit to Panama to open the first stage of the Courtyard by Marriott Metromall.
And is not that significant to the Salvadoran group, Poma argues that at some point consider investing in beaches, but to date there have been lively.
?We feel that the demand for that area is not yet fully established, and existing projects have not necessarily had the results we want to see to make inroads,? he said.
Poma says the hotel market in Panama is becoming very competitive, the fact that there is a recent get euphoria with hotel projects, but feel that when investors do market research involve not only the number of current projects but those who come, and apparently not being considered.
?In Panama we have a bubble that is about to collapse on the subject hotel, so we must be very careful. There should be very cautious, and that?s why we do everything in stages and grow with respect to demand, in addition to try to have unique and distinct projects, with an integrated hotel because it protects us from the competition, ?said Poma.
The new Courtyard by Marriott Metromall recorded in its first month of operation more than 50% occupancy, and are already considering expanding the capacity from 120 to 250 rooms.
?I feel pretty confident, but everything will depend on demand,? says Poma.
At this stage, the hotel has invested approximately $ 120,000 per room.
And according to 2008 figures from the Directorate of Development and Tourism Investment Tourism Authority of Panama (ATP), the total investment in this hotel was $ 20,589,634.
The Real Hotels & Resorts group owns two of the 46 hotels JW Marriott in the world and manages an approximate of 4,400 rooms in the region.
Eight years ago, began operations in Panama with the first stage of Multiplaza and the 120 rooms at the Courtyard by Marriott, right next to the mall. Today they are in the third stage of the mall and the hotel has grown to 248 rooms.
Now the concept of Metromall (300 stores) in the first stage is larger.
?I feel we have succeeded in making unique projects that have been very well received. And we?re always looking for opportunities. Possibly in the next 12 months to consider if we expand the hotel and expand the mall, ?said Poma.
Panama is a dynamic country and therefore raised these projects that changed the face of the country, and what is the way to buy and ride, has Ricardo Poma, President of Grupo Poma.
?In less than a decade we have integrated into this fast growing country. And Panama has become one of the most important strategic priorities for the group in the last decade, ?he says.
To Fernando de Leon, deputy administrator of the ATP, these investments are development for the country, but if you compare Panama to other countries in the region is found to have fewer hotel rooms than, say, Costa Rica. ?Maybe halfway, but we have more to offer.?
According to the Vice President, Juan Carlos Varela, is a moment to be seized because this type of investment creates decent jobs for Panamanians.
Source: http://www.gttlearn.com/golf-travel-and-resorts/poma-discarded-beach-projects/
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