Church?s Chicken is introducing a new barbecue-style chicken dish called Texas Chicken as the company launches a new advertising campaign.
?Texas is the birthplace of Church?s Chicken and our chicken has been at the center of our culture since day one,? says Rob Crews, chief marketing officer for Church?s. ?Our product innovation team developed a whole new way to enjoy Church?s with a new menu item that pays tribute to Church?s Texas roots and some of the best barbecue in Texas.?
Texas Chicken is available for a limited time through July 28 at participating restaurants. The price for a half chicken starts at $3.69 and a combination meal at $5.69. Prices may vary at Church?s Chicken restaurants.
Atlanta-based Church?s was founded in San Antonio in 1952. The Church?s system consists of more than 1700 locations in 25 countries and system-wide sales of $1.2 billion.
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Mike W. Thomas covers technology/telecom, military, finance, regulatory issues as well as nonprofits/education.
Source: http://feedproxy.google.com/~r/vertical_58/~3/WL1awLTZl4c/churchs-chicken-looks-back-to-its.html
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